Bell Mobility, a Canadian telecom, wanted to create a branded experience within the Windows Mobile 6 OS (WM6) on a touch enabled device. The solution created a "read-only" branded environment, dubbed PGUI, that simplified existing WM6 functionality by improving touch interactions and re-prioritized content to favor the carrier’s goals rather than Microsoft’s. PGUI allowed Bell to merchandise product and services more effectively, which lead to increased subscribers and revenue. The project was recognized by Microsoft’s executives as a great effort to improve the company’s offerings.
As creative lead I was responsible for interaction and visual design of the product from initial concept to final delivery. I managed a team of three designers over a period of eight months, as well as directed technology assets in Austin, Toronto, and Brisbane.
Creative Team Management, Art Direction, Interaction + Interface Design, Information Architecture
@ frog design